I'm glad you found my page. It will give you more info about who I am and what I do.
First of all, the guy in the picture up there, he has a T-shaped profile. We're not talking physical shapes here, we're referring to a strong business experience that gave him that big T. And since I am that guy, I can assure you that such a profile makes one more resilient to solve broad problems, not just those in a certain area.
Read on: I am 'really' passionate about CRO (Conversion Rate Optimization), about monetizing online customer journeys and making the interwebz a better place to dwell.
You will find a nice selection of my skills next, supported by very fancy progress bars. Be sure to click all the buttons and call-to-actions. A: sometimes they will be there / B: sometimes they won't. (CRO's will understand...)
Thank you for your interest!
It should NEVER be 100%, learning is forever.
They matter a lot, if one wants to survive the jungle.
Really? Go on >
As a freelancer, you'll meet a lot of exceptional companies, new colleagues and great challenges. And it's when you treat the company as your own, you put down results. A fine selection:
Passion is for people who want to work without working. It's the fire within that keeps one performing and improving, every single day. CRO is my thing, my passion. Making the interwebz a better place to dwell, site by site. And sometimes, I feel like those secret societies some people are raving about: Doing crazy, game changing things behind curtains.
If you are looking into your closet or drawer to see if you have a CRO yourself, you probably want to read further:
What is CRO? Simply said: It is applying specific techniques on your website so more of your visitors will do what you want them to do. Most of the time.
All you need is data (what are visitors doing now), extensive knowledge of user behaviour online (why are they doing that, what comforts them the most) and technical know-how (measuring is knowing). It's simple, right?
Of course it isn't, it never is. That's why one needs passion to keep studying behaviour, data and online innovations. You can either pick someone in your business who 'does the internet thingies' next to other stuff that he or she 'really' likes doing, or you could choose an external party who loves this stuff already and has years of experience, a full bag of knowledge and an unrivalled drive.
Here's the good news, specially selected for you, visitor: I am available for new projects.
Now, if passionate people start to write about 'their' thing, they will probably end up with 6 internets full of praise, answers on not-yet-asked questions and lore. That's why I will hold my horse here (for a while) and end this part with a very simple representation of a case. Disclaimer: Used values are somewhat dramatized to make things clear, just like in movies and news items.
My 'demi-sec' humour may pop up sometimes, but this matter is actually NOT funny at all. You are losing a lot of potential, return-on-investments are plummeting, your market share gets a hit, your online actions are losing all their momentum. This is not acceptable. For you, your company nor your employees. And that's why you need CRO.
- Elite Webdesigners are focused on building beautiful and technical outstanding designs, but they usually don't have time for SEO nor CRO. It takes a while to deliver results (never forget!).
- SEO-ninjas are focused on what they do best, but they can't rule out good webdesign and the process of CRO to maximize their efforts.
- CRO-knights need good webdesigners and splendid SEO-techniques to fulfil your goals.
Again, simply put: every (worthy) specialist mentioned above adds more return to your investment. And it is quite exponential per level. Strong players already found out.
The following graph provides you with a hypothetical visualisation of how CRO efforts are impacting your results. It speaks for itself.
I can help you with Search Engine Optimization, and/or I would love to assist your company with Conversion Rate Optimization. If you find it difficult to translate your needs to your webdesigner, talk with me, I translate. Or maybe you prefer to learn to fish, instead of buying fishes? I do that too. I am all ears/eyes!
Wow... Go on >
I am so into my passion for CRO that I always felt the urge to tell everyone about it. Why is that? Because I want people to learn what I learned. And then I started thinking...What if there is more knowledge in my life to share? What if I can contribute to other lives? And should I be able to change my psychology knowledge, gained thanks to CRO and user profiling, into motivational coaching?
There are the professional teachings I do, and there are the life experiences. In my career, I've met a lot of people, I saw many environments and that gave me a lot of useful baggage.
How should one find his personal passion? How can you or your team get enlightened and break out of negative spirals? I've been there, done that, and conquered it. I want to share that with people in need.
I've met like-minded persons. Diaspoor is a company that focuses on career counselling, I am a counsellor there. In Flanders, we have a public employment service called VDAB. They offer services to the unemployed (surprise!), but they also provide subsidy for people having a hard time in their career. When someone asks for career counselling, they can apply for subsidy to help paying the bills.
Since I am an accredited career coach, clients can get counselling and get subsidized by the Belgian government via VDAB. Contact me or find my profile on Diaspoor and on the VDAB-site. There's no shame in getting help. It's a natural process.
Don't press this button * >
There are a few things to read here, and not all information may provide an answer on your burning question. Since that question is most likely the main reason you arrived here, I would love to give you more info about me, what I do and how I do it. All it takes to get your answer, is filling in the form and click that flashy button at the bottom. It's like an old school phone, but different. And now we are mentioning it, you will find other contact details at the end of this page. There's actually a phone number there.
What will you get? Info about me, my availablility, even a coffee if you need one. But no spam. I don't do that.